Feeding your cat isn’t always so straightforward. Sometimes he gobbles up his food in one sitting. Other times he eats a little bit here and there throughout the day. Since you don’t  know when hunger will strike your kitty, it’s impossible to keep his chow fresh once you’ve put it out. Unless you’re dishing into the SureFeed sealed pet bowl.

The state-of-the-art vessel has a motion-activated lid that opens when your pet approaches and closes when he’s finished for the time being. It seals perfectly to keep wet or dry food fresh, keep smells in and bugs out, and effectively reduces pet food waste — good for your cat and the environment.

The modern bowl comes in four lovely colors — blue, green, gray, and pink — and costs $69.99 at SureFlap.com. It’s an investment, but one that probably pays for itself once you realize how much less food goes into the trashcan. Plus, the sleek design looks perfectly clean and unobtrusive in any busy kitchen.

To further help the animal community, SureFlap works with various UK organizations, including PDSA, Cats Protection, and International Cat Care. The company partners with charities to sell discounted products that donate a portion of proceeds back to the charity.