Not all dogs are lucky enough to live with doting human families in warm, cozy homes — like the African Wild Dog, for instance, whose population is one of the world’s most endangered. But how can stateside domestic dog parents help? Believe it or not, buying your own pooch a soft and cuddly blanket will do a lot of good.

Gold Paw Series — a family-run dogwear company — has teamed up with the World Wildlife Fund to help in its conservation efforts by manufacturing an African Wild Dog print blanket, with all proceeds going to WWF. Sewn in the USA with plush recycled-polyester fleece, the blanket’s print is inspired by the unique “painted” patterns found on the wild dogs’ spotted coats. The result is a gorgeous blend of black, brown, white, and yellow that’s quite abstract and almost dreamlike.

“Wild Dogs are fascinating — they’re super-social, family-orientated animals that work and hunt with an incredible degree of cooperation. They’re a very cool species,” says Rebecca Gadd, President of Gold Paw Series.

The company hopes to raise $10,000 for WWF with these blankets. At $39 a piece, it would be great if every dog parent snagged one (or two!) for their furry friend this winter.